Attention Aspiring Strength & Conditioning Coaches.....

"Join Me . . .And I Will Personally Guide You on How to Become a Strength & Conditioning Coach"

  • From: Ron McKeefery, M.A., MSCCC, CSCS

  • 15+ Years of Head Strength Coach Experience

Ron McKeefery

Strength and Conditioning is one of the fastest growing fields in athletics today.  Most sport programs, from the smallest colleges to the top-professional and international teams, employ strength and conditioning coaches who are dedicated to developing strong, able athletes from the ground up – giving them the tools to reach their goals and triumph over all odds.  Even high school programs are getting into the act – all in an effort to grow their players into champions.

Strength and Conditioning Coaches are on the front lines of every game, and make champions out of contenders’ day in and day out.  But, as awesome and inspirational as being a Strength and Conditioning Coach can be – as awesome as hearing a player thank you earnestly for the hard work you put them through that paid off – breaking into the field is tough.  

Very tough…

…But not impossible.

Introducing Strength Coach Basic Training

A Proven, Nationally-Recognized Instructional Program Guaranteed to Give You the Tools You Need to Excel at Any Level – and Become the Coach You Want to Be!

I’ve spent the last 17 years crafting, sculpting, and honing this program from the ground up.  Strength Coach Basic Training is designed to take motivated and aspiring fitness professionals and giving them the training they need to become a well-rounded coach and administrator. 

My program has produced some of the most skilled and well-trained Strength & Conditioning professionals in the field today, and has a superb track record of success. 

Now, you can participate in this program no matter where you are – through a high-powered informative process that takes you through every step.

Strength Coach Basic Training is the same program that I have used with my interns for years. It is an eight module lecture series with hands-on assignments and personal feedback from me and fellow coaches on our private Facebook group to help you every step of the way.  

That is the key to success as a S&C Coach.  That is the path that awaits you.

Believe me – I’ve been right where you are.  You simply won’t find this kind of support and guidance anywhere else.  What I’m offering you is truly something unique – truly something special – truly something you simply cannot afford to pass up.

My Story

Let me introduce myself. By the time I’m finished with my story, I guarantee you’ll realize that I’ve been there before – and that I have the solution for you.  

My name is Ron McKeefery, and I am a Master Strength and Conditioning Coach, Certified Strength and Conditioning Specialist w/Distinction and Head Strength & Conditioning Coach at a major NCAA Division One program.  I’ve come a long way from the small NAIA college where I started.  In 2008, I was named the Under Armour Collegiate Strength Coach of the Year by the Professional Football Strength and Conditioning Society.  I also routinely appear as a speaker for numerous events in the strength and conditioning industry, and have worked at all levels – including helping transform athletes with the NFL (Cincinnati Bengals, Tampa Bay Buccaneers, Berlin Thunder), MLB (Kansas City Royals), and NCAA (Tennessee, South Florida, Eastern Michigan).  

I am grateful for the opportunity to share with you my years of experience spent training dozens of NFL Draft Picks, NFL free agents, and collegiate All Americans to reach their full potential. 

Of course, I had to start somewhere.

Years ago, I was a young football player at a very small NAIA school.  We certainly didn’t have anything like a full-time S&C Coach – back then that was the norm (how things have changed!).

I remember seeing how success on the field was a direct product of what was accomplished during those intense sessions in the weight room.  I was hooked, and knew exactly what I wanted to do.

I wanted to be a Strength & Conditioning Coach.

Enthused and driven to break into the field I decided to start off as a graduate assistant in a S&C program and work my way up – I tried reaching out to anyone I could.  I was lucky enough to find an alumni of my school who was a S&C Coach for a major Big XII program, and was surprised by my girlfriend (now my wife!) with a trip down to check out the program and get started.

This was it! This was My Big Break!  It was going to happen!

I remember calling two months before heading to the school, excited about my new opportunity to meet my contact and hopefully get the chance to join a winning team.

I called again one month before heading out.

Called three weeks…

 Two weeks…

 …One week…

And finally, when it was time to start the process of making my dreams a reality, I hit a brick wall that unfortunately is all too common in this field (and the main reason why I decided to start this program!)

My contact – my connection to the field – blew me off.

I never did get to talk to him, and didn’t land a job there.  It was a huge disappointment, and over the years, as I worked my fingers to the bone and drove myself constantly to get ahead and break into my dream role, I always remembered that “meeting”.

Despite my success and longevity in this field, I still remember vividly just how hard it was and still is to become a S&C Coach.  I want to help make it easier for you.  

So What Do You Get With The Strength Coach Basic Training Program?

  • Instant Community - Access to a private Facebook Group to receive all training, submit assignments/projects, network with other strength coaches, and interact with Coach McKeefery
  • 8 Module Lecture Series - Complete with projects, assignments, and feedback from Coach McKeefery and your peers. 
    • Checkpoint #1 - Building a Strength & Conditioning Cover Letter, Resume, and References
      • Create a cover letter that answers the four questions coaches want to know.
      • Learn how to create a strength and conditioning resume from your personal experiences specific to the field.
      • Find out what references you should and should not list.
      • Discover some unique tips to separate your application materials from the rest
    • Checkpoint #2 - Using Social Media to Network, Job Hunt
      • Discover how to take advantage of social media outlets to brand yourself as a strength and conditioning coach.
      • Become familiar with the do's and don'ts of social media.
      • Understand how to use networking skills to further advance your career.
      • Learn about networking opportunities with other professionals in the field.
    • Checkpoint #3 - Proper Etiquette when Conducting Site Visits and Phone Interviews
      • Learn how to visit the best strength coaches in the field
      • Become aware of the proper protocol for setting up a site visit.  
      • Learn how to create a template of topics to cover at a site visit. 
    • Checkpoint #4 - Building a Strength & Conditioning Library
      • Learn the importance and how to develop a strength and conditioning library.
      • Find out what materials to include in your library.  
      • Discover how to utilize technology to build your strength and conditioning library.  
      • Discover cost effective ways to add to your library.  
    • Checkpoint #5 - History & Role of a Strength and Conditioning Coach
      • Understand the history of strength and conditioning and how it continues to progress.
      • Discover some of the key leaders within the field of strength and conditioning and their impact.  
      • Become familiar with the current roles and responsibilities of a strength and conditioning coach.
      • Learn the definition of a strength and conditioning coach and their scope of practice.    
    • Checkpoint #6 - Principle Based Not Philosophy Based Strength and Conditioning
      • Understand the difference between principle based and philosophy based strength and conditioning.
      • Discover how to establish your own set of strength and conditioning principles.    
      • Answer the question "Why?" you are doing what you are doing.  
      • Learn how to evaluate new training protocols to see if they have a place in your program.
    • Checkpoint #7 - Strength and Conditioning Time Management Tactics
      • Learn to avoid time-wasting scenarios and to become more time-efficient.  
      • Understand how to create a process that allows you to manage your time more resourcefully.    
      • Become aware of skills and techniques that will help you increase your time efficiency.
      • Learn how to adopt the mindset of a time-efficient person.
    • Checkpoint #8 - Facility Design and Maintenance/Emergency Action Plan
      • Learn how to design a strength and conditioning facility from the ground up.
      • Become familiar with appropriate rules and regulations that will ensure a safe and effective environment.    
      • Learn to create a detailed emergency action plan.  
      • Understand how to establish facility maintenance and cleaning policies.    

Proven Success: The Solution You’ve Been Seeking

A recent feature article covered the growing world of Strength & Conditioning in collegiate athletics and uncovered some amazing truths.

Did you know that…

  A Strength and Conditioning Coach is virtually the second-most important member on staff behind only the Head Coach?

     S&C Coaches’ salaries are on the rise, with major programs offering hundreds of thousands of dollars a year for proven performers?

     Schools are pumping out tens of millions of dollars to create state-of-the-art training facilities – and need motivated individuals like you to run them?

It’s all true. There’s no better time to break into the field than now. 

I know from experience, though, just how difficult that can be – which is why it’s time for you to act now!

I have to warn you yet again: This field is incredibly competitive.  True, the field is growing dramatically – but there are a lot of people who want to join in on the awe-inspiring work we do with athletes on all levels, on a daily basis.

Without the right kind of tutelage, you’re at a disadvantage. The odds are stacked against you without help. 

And help is hard to find. 

Don’t let this chance slip by.  Sign up for Strength Coach Basic Training today and be amazed by the opportunities before you.  

I’ve worked with countless young men and women (See Below), helping them be all they can be. Now I’m looking forward to working with you and helping you be all you can be. I’ll see you in training!

Best Wishes,

Ron McKeefery, M.A., CSCS, MSCCC


What Coaches are Saying:

“Coach Mac introduced me to the field of strength and conditioning. Long hours, hard work, and sometimes the most outrageous tasks made me what I am today! Working from the bottom up taught me all the lessons I needed to become a World Champion!  Strength Coach Basic Training is a great resource for up and coming strength coaches, as well as those that need a refresher on what it takes to be the best. If you are a seasoned veteran in the field looking to catch up on the basics- or on your way up, dig in and enjoy the ride through BASIC TRAINING!!”
Dana Cavalea                                                                                                    Former Head Strength & Conditioning Coach                                      World Champion - New York Yankees, MLB
 
“Coach Mckeefery’s internship program laid the foundation for me to become the Strength Coach I am today. I valued the willingness Coach always put forth to give us weekly assignments and daily feedback. What has really been special about Coach is that even after my internship I can still count on him for anything.  I recommend any young Coach or anyone interested in being a Strength and Conditioning Coach to take advantage of Strength Coach Basic Training. We all must continue to refine our skills and it starts with our foundation.”
Derek Millender
Strength & Conditioning Coach
Cleveland Cavaliers, NBA

“Ron McKeefery is one of my mentors in the strength and conditioning coaching profession.  He does a great job, and I learned a lot during my time as a Coaching Assistant for him. Strength Coach Basic Training provides a great opportunity for aspiring strength and conditioning coaches to learn the basics of what it takes to succeed as a strength and conditioning coach.  The program is very thorough and provides an extremely unique experience for each person.”
Doug Davis
Director of Strength & Conditioning
 - Football
Purdue University

“Coach McKeefery has played an instrumental role in my development as strength and conditioning coach.  Coach McKeefery’s program was my introduction into the field and it has prepared me for future success. His internship program is unlike any other in the country. He shows you that he values your assistance and wants to teach you as much as he possibly can for your own benefit. One thing that could not be taught that I noticed about Coach Mac was his work ethic. Not only is he brilliant about the field but also shows you by example what it takes to be a strength coach of his caliber. You can tell if you work with him for one day that his heart and drive are completely devoted to his team and this profession.  Coach McKeefery has also been an unbelieveable reference for me to have as I’ve continued my career in strength and conditioning. If someone doesn’t know Coach Mac, then they know someone who does because it’s impossible to ignore what he has done at South Florida. He has helped me and has been extremely useful every step of the way on my path thus far. Thank you Coach McKeefery for being a great role model, teaching me all that you have, and showing me what it takes to be successful in this field.”
Lewis Caralla
Assistant Strength and Conditioning Coach

University of Michigan

“Coach McKeefery really showed me what it takes to run a successful Division 1 Strength and Conditioning program.  Going into my internship I thought I knew how to write programs and coach athletes but I quickly found out that there is a lot more to it. 

The information I gained about programming and periodization is invaluable and without a doubt the most important thing I took away from the internship program. I was also very impressed with the methods of motivation and variety of unique workouts.  Having a chance to meet a few times a week in a classroom setting with the coaching staff were probably some of the best learning experiences I have ever had.  I probably learned more about strength and conditioning in the 4-month summer internship program than I did in 4 years of college.  It was a great program that I plan on trying to incorporate at any school I am at and I highly recommend it for anybody who is serious about being a strength and conditioning coach.  Taking a look at SCBT; I believe that every aspect of being a strength and conditioning coach will be addressed and completion of the program will prepare you as much as possible without actually being in the weight room floor.”

Andrew Pompei 
Head Strength & Conditioning Coach-Football
                              Portland State University

"I was privileged to intern with Ron McKeefery.  Coach McKeefery and his staff provided the keys to succeed as a strength and conditioning professional.  Ron had a great impact in my development as a strength coach. He is very knowledgeable in all components of athleticism with regards to performance.  The information I acquired was instrumental in my approach to strength, speed, and agility.  Coach McKeefery’s protocols are a much-needed piece in the preparation of an elite strength and conditioning coach. His lessons and guidance yield a highly effective base for young strength professional just starting out. Ron’s information, instruction, and inspiration are second to none in the realm of athletic training.  Ron McKeefery's "Strength Coach Basic Training" is an essential ingredient in the development of a strength and conditioning coach.  I could not have progressed in my career without the principles and fundamentals provided in the areas of planning, programming, and training.  The program allows you to become familiar with current policies and operating procedures within the strength world. Ron’s program curriculum was influential in networking and site visits, creating a plethora of opportunities.  Coach McKeefery’s system has been an integral part of my success in the current job market."

Art Tolhurst 
Assistant
 Strength & Conditioning Coach
University of Oregon

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Thanks,
Ron McKeefery